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Credit Union Challenges and Solutions: Revenue Growth and The Evolving Role of Credit Union Branches 

October 14, 2026 @ 3:10 pm - 4:15 pm

  • Baronet Ballroom

About Session

Revenue Growth
As interest-rate cycles, margin pressures, and increasing operating costs continue to reshape the financial services landscape, many credit unions are exploring how to diversify revenue sources and reduce reliance on traditional lending income.  

This interactive facilitated table discussion will provide an opportunity for leaders to discuss practical strategies for growing non-interest income while continuing to deliver member value. The discussion will encourage a shift in thinking from “How do we charge more fees?” to “What services would members willingly pay for because they create meaningful value?” Leaders will share experiences, lessons learned, and ideas for strengthening member relationships, increasing engagement, attracting new members, and creating sustainable sources of revenue growth.  

The Evolving Role of Credit Union Branches 
Across the banking industry, branches are evolving from transaction-focused locations into centres for advice, relationship-building, and growth. For credit unions, this shift must be balanced with maintaining the visible community presence that remains a key source of differentiation. These trends raise several important questions: 

  • How can credit unions evolve their branch services to place greater emphasis on member advice and value?  
  • What best practices can help credit unions make their branch more effective and efficient?  
  • How must employees, members and community be engaged through a change process?  
  • What will the branch model of the future look like, and what should credit unions do today to prepare for it?  

Speakers

Rick Doucette

Rick Doucette

CEO, Coastal Financial Credit Union
Kate Calnan

Kate Calnan

Vice President, Strategy, Thinkwell Research + Strategy