« Return to schedule

Using Research to Inform Growth

October 14, 2026 @ 8:35 am - 9:25 am

  • Baronet Ballroom

About Session

Ipsos and Thinkwell will share key insights drawn from their organizations’ latest research.  

The Ipsos research will highlight national findings on Canadians’ and Atlantic Canadians’ attitudes, perceptions, and emerging trends related to financial services and broader economic issues.  

The Thinkwell research will highlight findings from research conducted with Atlantic Canadians who are not currently credit union members, exploring their financial behaviours, product and service preferences, and perceptions of financial institutions.  

Together, these perspectives will provide valuable insight into market opportunities, evolving consumer expectations, and potential pathways for credit union growth.

Speakers

Michael Hsu

Michael Hsu

Vice President, Ipsos Financial Syndicated
David Dudka

David Dudka

Director of Insights and Innovations, Thinkwell Research + Strategy